Our story
I feel most alive surrounded by pure nature or in the waves of the sea. However, wherever I go today, I see plastic waste all around, from the most hidden beaches to deep forests. It breaks my heart when I see what we humans are causing. That's why I decided to make it my personal mission in life to work for a sustainable planet. As part of this effort, GoodWays was created.
Johan
founder GoodWays
We believe that if we offer people beautiful and practical reusable alternatives that they will love, it will allow them to live a life with less waste and spread this idea in a gentle way.
In the beginning, there was GoodGlass bottle.
The main idea behind the creation of GoodWays (formerly GoodGlass) in 2017 is to contribute to reducing the world's dependence on single-use plastic products. And what step is easier than replacing ubiquitous plastic bottles? Our very first product, which is still the most popular, was the GoodGlass Thermo bottle, a versatile infuser for both cold and hot beverages.
Things go better in pairs when you have company
After a short time, Tereza joined the team, and since then, she and Johan have been shaping the direction of GoodWays together. Johan, with his rational approach and leadership skills, represents the head, while Tereza, with her intuitive and emotional approach, represents the heart. Johan loves research and facts, while Tereza prefers to rely on the so-called sixth sense and creativity. And that's why we complement each other so well!
Let's go out!
In 2019, we started attending various festivals and events, allowing us to meet you in person. That was the best decision we could have made, as it provided us with a lot of valuable feedback, new ideas, and, most importantly, contact with you. This is how the GoodWays community began to form around us, made up of you, our customers, partners, and friends.
Big changes and a new breeze
The most groundbreaking year for us was the COVID year 2020. At a time when many companies were going bankrupt, we decided to build an entirely new company concept, changed our name from GoodGlass to GoodWays, added a lot of new zero-waste products, and launched a new e-shop. What a ride!
We're not in this alone.
One of the biggest challenges for us was expanding the team. You know how it feels when you think you can do everything best on your own? But once we started to feel the strength of our 'dream team', the GoodWays family that is forming around us, we relaxed and now we feel like we really have someone to rely on and create a better future for all of us.
GoodPlace
In the autumn of 2022, we found the perfect space for us right in the center of Brno at Zelný trh. GoodPlace is an office, a showroom, a pickup point, and a mini warehouse all in one. It's a place for meeting, where we create and connect beautifully. Stop by!
Our team
Johan Nilsson
founder and manager
An enthusiastic traveler and entrepreneur with a strong passion for sustainability and reusability. Johan founded GoodWays as part of his mission to contribute to creating a viable planet without unnecessary waste.
Tereza Svobodová
the right hand and heart of the team
Tereza is our leading warrior for a healthy planet. Her mission is to constantly reduce not only her own impact on the environment but, above all, to inspire others and spread this idea further through GoodWays.
Ivona Sedláková
Customer care
Ivona at GoodWays takes care of your needs, communicates with you, and ensures a smooth ordering process. Your satisfaction brings her joy and fulfillment. She loves this planet, and GoodWays is her way of spreading that love further.
Pavel Tazbirek
Graphic
Pavel transforms our rough ideas into perfect designs. If he's not currently impressing us with his skills, he's working on the largest LEGO blog in the Czech Republic, matyhokostky.cz.
